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44 Marketing/sales Resources
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Pricing a Product
entrepreneur.com— — “No matter what type of product you sell, the price you charge your customers or clients will have a direct effect on the success of your business.”
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Deal Qualification--An Introduction
firstborder.com— — Colin Wilson’s answers to questions from LinkedIn about deal qualification for The Entrepreneurial Salesman Blog.
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Here's the Plan
entrepreneur.com— — The Levinsons explain how to develop a guerilla marketing plan in 5 minutes.
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Best-Kept Marketing Secrets: 100 Experts Dish With Their Marketing Tips
h30038.www3.hp.com— — A 34-page document with tips from diverse sources on relationship marketing, marketing strategy, selling, communicating and messaging, online marketing, social media, small business trends, and free trade magazines.
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Viral Marketing
businessweek.com— — Serial entrepreneur Anna Yen found herself facing a new world of marketing opportunities when she co-founded a new venture, PacketTrap Networks. She talks about how viral marketing and customer feedback have helped drive her success.
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Marketing with New Web Tools: Crayon's Greg Verdino
feedroom.businessweek.com— — “BW Small Biz Editor Nick Leiber talks to Greg Verdino, marketing blogger and chief strategy officer at marketing firm Crayon, about how small-business owners can use new, low-cost Web tools to market their products and services”
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Making and Marketing Custom Products: CEO of Patricia Seybold Group
feedroom.businessweek.com— — “Patricia Seybold discusses the key questions entrepreneurs need to ask themselves before mass-producing and marketing custom products”
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Interview with David Hornik of August Capital
venturevoice.com— — “In this interview, David Hornik of August Capital talks about marketing in the entrepreneurial environment. He speaks in detail about viral marketing, ROI, and how marketing translates to sales”
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How to Create a Marketing Plan
entrepreneur.com— — “What is a marketing plan and why is it so essential to the success of your business? Find out here, in the first section of our comprehensive guide to creating a marketing plan”
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The Ingredients of a Marketing Plan
entrepreneur.com— — “Every how-to book on the market has a different take on the essential elements of a marketing plan. Those geared toward the big corporate crowd communicate in a language few human beings understand; small companies can get by with a half-dozen sheets”
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Getting Your First Customers
gsb.stanford.edu— — “You have developed the next great technology. You have a solution that will add immense value to other organizations. Your idea will change the world. But without market validation, few potential customers will give you a fair evaluation.”
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What’s In a Name?
businessweek.com— — “Smart Answers columnist Karen E. Klein talks to Roger Sametz of Sametz Blackstone Associates, a Boston-based strategic communications firm, about how small companies can brand and reposition themselves effectively”
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Ask 37signals: 10 ways to "get ink"
37signals.com— — “10 ideas that come to mind when I think about ways to get people to notice you/your product”
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When Customers Pay Late
businessweek.com— — “When small companies act like banks for chronic late-paying customers, they risk cash flow shortages, even bankruptcy. Paul Rauseo of Chicago consulting firm George S. May International, gives tips and resources for selling on credit and staying solvent”
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Does Online Marketing Pay?
businessweek.com— — “How do retailers get the best return on investment? CEO Thomas Harpointner of AIS Media offers criteria to determine whether online marketing and advertising will work for your company”
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Rapid Prototyping
home.utah.edu— — Web site with links to products and services for applying prototyping techniques in diverse industries.
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Selling High-Tech Products and Services to an Executive Team
edcorner.stanford.edu— — Dominic Orr, CEO of Aruba Networks, argues that to sell a technical product to an executive team, an entrepreneurial firm must focus on understanding and eliminating that executive team’s problems sufficiently to overcome their fear of something new.
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Chip and Dan Heath: Marketing Made Sticky
inc.com— — Mike Hoffman reviews MADE TO STICK, a book by brothers Chip and Dan Heath about what makes a message work. The article includes a checklist of what makes an idea truly memorable.
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Telling a Good Story
inc.com— — According to Michele Miller of the Wizard of Ads marketing firm, you may have the greatest company in the world, but if you don’t know how to convey that to customers, you may as well not exist.
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The Essence of Duct Tape Marketing
blog.guykawasaki.com— — Guy Kawasaki reviews DUCT TAPE MARKETING: The World’s Most Practical Small Business Marketing Guide by John Jantsch. The point is that effective small business marketing is a system of simple, effective, and affordable techniques. Kawasaki offers a “top 10” list of marketing ideas.