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11 Intrapreneurship Resources
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Ongoing Innovation: Tom Malloy on Sustaining the Relevance and Impact of Adobe's Advanced Technology Labs
knowledge.wharton.upenn.edu— — “Throughout its 25-year history, Adobe Systems has introduced a series of innovations that the company has turned into successful commercial products”
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Intrapreneurship: A Requisite for Success
findarticles.com— — A BNET Busienss Services Industry article by JoAnn C. Carland and James W. Carland, Entrepreueur Executive Annual (2007). This article explains what intrapreneurship is and how it is done.
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Finding That 'Sweet Spot': A New Way to Drive Innovation
knowledge.wharton.upenn.edu— — “Larry Huston was vice president of knowledge and innovation for many years at Procter & Gamble. During that time, he was the architect of its Connect + Develop program, the creator of P&G’s Brand Bootcamp operation, and innovation leader”
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Sergey Brin and Larry Page: Inside the Google machine
ted.com— — “Google co-founders Larry Page and Sergey Brin offer a peek inside the Google machine, sharing tidbits about international search patterns and the philanthropic Google Foundation project (which soon became Google.org)”
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The Art of Intrapreneurship
blog.guykawasaki.com— — “One of the great ironies of startups is the envy entrepreneurs express for innovators in large companies—let’s use the Gifford Pinchot term: “intrapreneurs.” From the outside looking in, entrepreneurs think intrapreneurs have it made”
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Famous Cases in Intrapreneurshp
educationalvideo.tv— — Australian educator Professor Murray Gillin describes 7 classic cases in intrapreneurship, what challenges they faced, and what made them successful. Examples include Rubbermaid, Sony, Kodak, Raytheon, GE, and Australian companies such as BHP.
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Extracting Value from Corporate Venturing
sloanreview.mit.edu— — From the MIT Sloan Review, an article on corporate venturing by Rita Gunther McGrath, Thomas Keil and Taina Tukiainen from Management of Technology and Innovation (Reprint 48111; Fall 2006, Vol. 48, No. 1, pp. 50-56).
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The Role of Entrepreneurial Orientation in Stimulating Effective Corporate Entrepreneurship
Library Database
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“This section presents focuses on the role of entrepreneurial orientation in stimulating effective corporate entrepreneurship. Corporate entrepreneurship (CE) has two primary aims: the creation and pursuit of new venture opportunities and strategic renewal.”
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The Importance of Being Richard Branson
knowledge.wharton.upenn.edu— — “The founder and owner of The Virgin Group – an empire of 350 companies that includes Virgin Atlantic airlines as well as ventures in telecommunications, trains, cosmetics, credit cards and several other industries…”
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What Makes a Good Entrepreneurial Leader? Ask Middle Managers
knowledge.wharton.upenn.edu— — “According to a recent Industry Standard article, the highly successful entrepreneur John Peters, now CEO of broadband service provider Sigma Networks, characterizes himself as a “serial entrepreneur” who tends to spend about four years on each of his startups”
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Central Dilemmas of Managing Innovation in Large Firms
Library Database
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“This article reports the findings of field research on innovation and entrepreneurship in several established firms (see the Appendix). It presents five dilemmas that call for choosing between starkly opposing alternatives at various stages in the innovation journey.”